Every time I try to make a new account and type in @racheltaylor, it comes back with @racheltaylor2_792, or @r_taylor9837, or even the dreaded @rt29458750. 

I’ve always been lost in a sea of Rachel Taylors. 

So I’ve learnt to stand out. I’ve learnt to become unignorable. 

You have to be when you’re number 1075.

It’s the same with advertising. In a sea of shitty ads I want my work to be unignorable. I want to make you turn your head and feel something and maybe even make you chuckle a bit. And I definitely want to make you send the ad to your mom. 

I will never be all the other guys in the crowd.