IG's Longest Jerky Ever 

Jack Link’s Social

For Jack Link’s, National Jerky Day is the best day of the year. And they wanted to celebrate it in a BIG meaty way on social media. 

So, Jack Link’s maxed out on the number of Instagram stories allowed to create a piece of beef jerky bigger than anything we’ve seen before.

Jack Link’s took advantage of Instagram’s 100-story limit to create the longest (and most entertaining) piece of jerky social media has ever seen – a whooping 25 minutes of scrolling meat. Each video was unique with easter eggs, different animations, a hidden promo code, and more. However, one thing always remained the same: the non-stop piece of delicious jerky scrolling across the screen.

CREDITS
Agency: Midnight Circus
CD: Erik Dela Cruz
Copywriter: Erik Dela Cruz, Rachel Taylor
Art Director/Designer: Mikey Membreno
Animator: Mikey Membreno
Client: Jack Link's

Previous
Previous

Polaroid