Be Real For Real

Over the past year BeReal, a new photo-sharing social media platform, has skyrocketed to fame.

BeReal encourages users be… well… “real” by sending a notification every day at a different time to share a photo during a two-minute timeframe.

Which to us doesn’t sound very real.

So we thought instead of being real for only two minutes a day, we would encourage our users to be real all the time, to be real for real.

Of course, for us to be real for real, we knew we needed to show up in real places, not on people’s devices. So that’s just what we did.