Eye Pause

When was the last time you looked up from your screen?

Gen Z is averaging 9 hours of screen time per day which is radically affecting their eyesight. However, studies have shown that spending time outside helps prevent myopia, which Gen Z is at high risk for.

21GRAMS wanted Gen Z to get outside to protect their eyes, so they partnered with Spotify to create Eye Pause: the first-ever easter egg podcast listening experience that Gen Z could only unlock if they were outside on the move.

The twist? Each episode disappeared after sundown to inspire Gen Z to put down their phones and see the daylight.