Spill Your Guilt

Fanta - Young Ones Brief

When we’re younger, pleasures are never guilty.

However, as we get older, we start receiving judgments, whether it’s about our favorite band or favorite soda, and are forced to hide what we love.

Fanta wanted teens to be proud of their wants, no matter their age, so they got Gen Z to champion their guilty pleasures by confessing them.

CREDITS
Copywriter: Rachel Taylor
Art Director: Chloe Shapiro

AWARDS
Young Ones Shortlist - Round 2

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