Spill Your Guilt
Fanta - Young Ones Brief
When we’re younger, pleasures are never guilty.
However, as we get older, we start receiving judgments, whether it’s about our favorite band or favorite soda, and are forced to hide what we love.
Fanta wanted teens to be proud of their wants, no matter their age, so they got Gen Z to champion their guilty pleasures by confessing them.
CREDITS
Copywriter: Rachel Taylor
Art Director: Chloe Shapiro
AWARDS
Young Ones Shortlist - Round 2